Branding

Apex Safety & Compliance had all of the elements there, however, needed consistency with branding. I created brand guidelines for their business to ensure more consistency through their brand’s colors while establishing specific type. As they continue to grow their social media following, it began to become clear that utilizing specific type, color, and imagery will continue to pop their graphics for social media.

The original blue, orange, and grey continue to stay as the main colors for branding, however, I added a secondary color as there was a need for color variety within email templates and other digital media. Overall, keeping the branding clean, consistent, yet having the ability to be bold through imagery.